Ring
The website, fully managed
$127/ month
plus $697 one-time build fee, invoiced after launch
- Live in 7 days
- 2 researched articles a week
- 5 revisions a month, $20 after
- Sale calendar, catalog and registration pages
Three plans from $127 a month plus a $697 one-time build fee, with a sale calendar, catalog pages, weekly updates, researched articles and managed hosting.
Ring
The website, fully managed
$127/ month
plus $697 one-time build fee, invoiced after launch
Block
Everything, plus the AI Engine
$267/ month + usage
plus $697 one-time build fee, invoiced after launch
Rostrum
Everything, plus the Content Engine
$647/ month
plus $697 one-time build fee, invoiced after launch
Block and Rostrum add the AI Engine and Content Engine on top of everything in Ring. There is no fourth tier and no separate add-on package.
Every upcoming sale, kept current on a schedule.
Category, filtering and condition fields matched to your sale type.
Plain steps for registering to bid, in person, by phone or absentee.
A short form that routes straight into your CRM or inbox.
Guaranteed on pages we build and host, mobile and desktop.
SSL, CDN, DDoS protection and unmetered bandwidth included.
Registered in your name for as long as your plan is active.
2 to 3 a week, depending on plan.
Then $20 each, turned around within 2 to 5 working days.
| What you get | Ring | Block | Rostrum |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 |
| One-time build fee | $697 | $697 | $697 |
| Launch time | 7 days | 10 days | 15 days |
| Sale calendar page | Included | Included | Included |
| Lot catalog pages | Included | Included | Included |
| Bid registration page | Included | Included | Included |
| Consignment intake page | Included | Included | Included |
| Researched articles a week | 2 | 2 | 3 |
| Article length | 2,500 to 3,200 words | 2,500 to 3,200 words | 2,500 to 3,200 words |
| Revisions included a month | 5 | 5 | 5 |
| Extra revision cost | $20 | $20 | $20 |
| PageSpeed guarantee | 90+ | 90+ | 90+ |
| Free domain registration | Included | Included | Included |
| Cloudflare hosting, SSL, CDN | Included | Included | Included |
| CRM connection by API, Zapier or Make | Included | Included | Included |
| AI Engine (chat & receptionist) | Not on this tier | Included | Included |
| Content Engine (3 articles/week) | Not on this tier | Not on this tier | Included |
| Client portal access | Included | Included | Included |
Every plan carries a $697 build fee. It is never charged at signup. We invoice it only after your site is live and you have confirmed you are satisfied with it, which is also why it is not refundable once that happens: you have already approved the work.
A revision is any single change request, however large. 5 are included every month, completed within 2 to 5 working days. After that, each additional revision is a flat $20, with no cap and no hourly billing. Unused revisions do not roll over.
One domain is included free for as long as your plan is active, registered in your name. Hosting runs on Cloudflare's network with SSL, CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee. Neither is ever billed separately.
Cancel any time by email, at least 2 business days before your next invoice date, during business hours (9:00 to 17:00 Central, Monday to Friday). All sales are final; the one exception is a duplicate or incorrect charge, corrected within 10 working days of you reporting it.
We point your existing domain at the new site instead. Nothing changes for bidders who already know your address, and your included free domain option simply goes unused.
A revision is any single change request, of any size. "Update these three sale dates and add a new lot category" is one revision, not three, so a busy month rarely runs out the included five.
The one-time build fee is invoiced only after your site is live and you have confirmed you are satisfied with it. You are not charged the build fee first and asked to hope it turns out well.
Yes. Tell us during any billing cycle and we adjust your plan going forward from the next invoice.
You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.
Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.
No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.
No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for bidders who already know your address. If you ever leave, tell us where to send the domain and we transfer it at no charge.
Yes. One site and one domain can carry multiple sale types with their own catalog sections, or you can run a separate domain for a distinct brand. Tell us your structure during onboarding and we build the navigation to match it.
A revision is any change request you send, and there is no limit on how much goes into one. A new catalog, updated lot photos, a new sale date, a changed consignment policy: each is one revision. So is something larger, like "add three new lot categories and update the terms page," which is one revision, not three. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.
Raise it in your client portal. You describe the change, attach the photos or details we need, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.
A live, 30-minute walk-through on your screen. Plans from $127 a month, $697 build fee after launch.
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