Everything included in a GetAuctionWebsite website
Every feature of a GetAuctionWebsite website for auction houses, and which of the three plans carries it.
Pages that open before the bid closes
Custom-coded catalog pages served from the edge, 90+ PageSpeed guaranteed.
Why speed decides who registers
A lot page that opens instantly keeps the bidder who was one tap from leaving. Every page is custom coded, ships almost no JavaScript, and is served from Cloudflare's global edge, so photos of the lots load fast even on the mobile connection of someone standing in a barn or a parking lot before preview hours. Speed is not a later fix, it is the first thing built.
What we guarantee
A Google PageSpeed score of 90 or higher on both mobile and desktop, on every page we build and host. If a page we control falls below that, we fix it at no charge. That guarantee holds through busy sale weeks, not just at launch, because the site is rebuilt and redeployed the same way every time a page changes.
Available on:RingBlockRostrum
Lot catalog pages built to browse fast
A catalog structure with categories, photos and condition notes that scans quickly on a phone.
A catalog that scans in seconds
Bidders decide in seconds whether a lot is worth a closer look, so the catalog page leads with a clear photo, the lot number, a short description and any condition notes, arranged in a grid that scans the same way on a laptop and a phone. Categories group lots the way your own sale is organized, whether that is by room, by equipment class or by consignor.
Filtering and sorting that matches how a sale is run
Visitors filter by category, price range or keyword, and sort by lot number or closing time, so a page with two hundred lots is still usable on a phone. Every catalog page links back to the current sale and forward to the bid registration page, so nobody has to hunt for how to actually take part.
Available on:RingBlockRostrum
A sale calendar that stays current
One page listing every upcoming sale, with dates, locations and preview times.
One page for every upcoming sale
The sale calendar lists every upcoming auction with its date, location, preview window and sale type, so a bidder who liked one estate sale can find the next one without emailing you to ask. Each entry links to that sale's own catalog page once lots are loaded, and archives automatically once the sale closes.
Built for search, not just for bidders
Search engines and AI answer tools both read a clear, structured calendar page well, which is part of how the site ranks for searches like "estate sale near me this weekend" in the towns you actually serve. Updating a sale date is one revision request, turned around within your plan's working-day window rather than a ticket to a web developer.
Available on:RingBlockRostrum
A bid registration page that explains the process plainly
The page that tells a first-time bidder exactly how to register and take part.
The page every first-time bidder needs
Most lost bidders are not lost because they dislike a lot, they are lost because nobody told them how registration actually works. This page lays out, in plain steps, how to register for a paddle number, what identification or deposit your house requires, and how in-person, phone and absentee bidding each work, written from the information you give us rather than invented.
We describe your process, we do not run bidding software
This is an information page, not a live bidding platform: it explains your rules and links to whichever bidding or registration system you already use, in person, by phone or through a third-party platform. Nothing here gives bidding, licensing or valuation advice, and the copy is written from the terms and conditions you supply for each sale.
Available on:RingBlockRostrum
A consignment page that pre-qualifies sellers
A page and short form that tells a consignor what you accept before they call.
Fewer calls about items you do not take
A clear consignment page states what categories your house accepts, how commission and buyer's premium generally work in plain terms you provide, and what a seller should bring to a drop-off or walkthrough appointment. That alone cuts down calls about items outside what you sell, because the answer is already on the page.
A short intake form instead of a long email thread
A short form collects photos, a category and a rough description, and drops straight into your CRM or inbox by API, Zapier or Make, so a seller's first contact is a form you can act on rather than a scattered email. You still make every acceptance decision; the page just filters the obvious no before it reaches you.
Available on:RingBlockRostrum
Researched articles published on a schedule
Weekly articles on running sales, consigning and bidding, written for your audience.
Content that answers real questions
Articles cover the questions your bidders and consignors actually ask, such as how an absentee bid works or what to expect at an estate sale walkthrough, each 2,500 to 3,200 words and researched rather than generated from a template. Tier 1 and 2 publish 2 a week; tier 3 publishes 3 a week through the Content Engine.
Written for readers and for search
Every article answers its heading in the first sentence, cites real sources where it uses a figure, and links to your sale calendar, catalog or bid registration page where it is genuinely useful to the reader. That combination is what earns both a search ranking and a citation from an AI answer engine over time.
Available on:RingBlockRostrum
The AI Engine answers common questions after hours
A configured chat and receptionist agent for consignment and bidding questions.
What it actually does
On Block and Rostrum, an AI chat and receptionist agent answers the questions that come in outside business hours: sale dates, registration steps, what your house accepts on consignment, and how to reach a person. It is configured from the same facts published on your site, so it never invents a policy you have not given it.
What it will not do
It does not give bidding, licensing, bonding or valuation advice, and it is configured to hand anything resembling advice straight to a person at your business. You review its scripts before launch. Usage is billed monthly in arrears at what our providers charge us, on top of the flat monthly fee.
Available on:BlockRostrum
The Content Engine keeps the calendar full of writing
3 researched articles a week, so the blog never runs dry during a busy sale season.
For houses running sales most weeks
Rostrum includes the Content Engine: 3 researched articles a week instead of 2, so a house running estate sales, farm equipment auctions or fine art sales on a tight calendar has fresh, answer-first content matched to volume. Topics are planned around your actual sale schedule rather than picked at random.
Available on:Rostrum
Hosting, security and updates, handled
Cloudflare hosting with SSL, CDN and DDoS protection included, plus weekly updates.
Nothing to patch, renew or configure
Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included in the monthly fee, with no separate hosting bill and no renewal to remember during your busiest sale week. We push updates and security patches on our schedule so a plugin vulnerability never becomes your emergency.
Revisions through the client portal
Once your site is live you get a client portal to request revisions, raise support tickets and send us files. 5 revisions a month are included at any size, each turned around within 2 to 5 working days, then $20 per extra revision with no size limit and no hourly billing.
Available on:RingBlockRostrum
Every feature, every tier, at a glance
| Feature | Ring | Block | Rostrum |
|---|---|---|---|
| Pages that open before the bid closes | |||
| Lot catalog pages built to browse fast | |||
| A sale calendar that stays current | |||
| A bid registration page that explains the process plainly | |||
| A consignment page that pre-qualifies sellers | |||
| Researched articles published on a schedule | |||
| The AI Engine answers common questions after hours | |||
| The Content Engine keeps the calendar full of writing | |||
| Hosting, security and updates, handled |
How a feature set actually becomes your website
Book a demo
See a build for your sale type
Onboarding
Form and call, about 15 minutes
We build
Calendar, catalog and registration pages
Live, day 7
On Ring; 10 and 15 on Block and Rostrum
Ongoing
Revisions and articles, every week
Questions about the feature set
What do the researched articles actually cover?
Topics your bidders and consignors search for: how absentee bidding works, what to expect at an estate sale walkthrough, how a buyer's premium is calculated, how to prepare items for consignment. Each article is 2,500 to 3,200 words, answers its heading in the first sentence, and cites its sources where it uses a figure. Tier 1 and 2 publish 2 a week; Rostrum publishes 3 a week through the Content Engine.
Can we suggest article topics or does it have to be generic?
You can suggest topics any time through your client portal, and we work them into the schedule. Where you do not suggest anything, we choose topics based on what people actually search for around your sale types and the areas you serve, never generic filler.
What does the AI Engine actually do for an auction house?
On Block and Rostrum, an AI chat and receptionist agent answers common questions after hours: upcoming sale dates, how to register to bid, what your house accepts on consignment, and how to reach a person for anything else. It is configured from the facts already on your site, so it never invents a policy.
Will it give bidding, licensing or valuation advice?
No. It is configured specifically not to, and to hand anything resembling advice about a specific item's value, bidding strategy or licensing straight to a person at your business. You review its scripts before it goes live, and you can ask us to adjust what it says at any time.
Is hosting an extra cost?
No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage during a busy sale week and no surprise line item in month four.
What happens to site speed when a catalog page gets hundreds of visits before a sale?
Nothing changes. Pages are served from Cloudflare's global edge network with unmetered bandwidth, so a surge of traffic in the days before a well-promoted sale does not slow the site down or trigger an overage charge.