A free page or social post
- Old sales bury this week's under a scroll of history
- No catalog, no filtering, no sale calendar
- Nothing to rank in search once the post is old
For auction houses of every kind
Awebsitethatgetsbiddersregisteredbeforesaleday
A managed, custom-coded website for auction houses: live in 7 days, 90+ PageSpeed, a sale calendar and catalog that stay current, and hosting included, from $127 a month.
$697 one-time build fee, invoiced only after launch. No fourth tier, no surprise add-on.
Paddle #412 registered
Closing in 02:00
Built for every sale type a house runs
Estate salesFarm & equipmentAntiques & fine artBenefit & charityGovernment surplusIndustrial liquidationConsignment intakeOnline bid registration
7 days
To launch on Ring
90+
PageSpeed score, guaranteed
5
Revisions included every month
$697
One-time build fee, after launch
The gap between sales
What usually breaks between one sale and the next
These are the five places a slow or improvised site costs an auction house the most, and how this build closes each one.
- This week's saleToday:Announced in a social post that scrolls out of sight within a day.This build:Published on a sale calendar page that stays live and searchable.
- Registration questionsToday:Bidders call to ask how paddle registration and absentee bidding work.This build:A dedicated page answers it before the phone rings.
- Catalog on a phoneToday:Lot photos load slowly on a weak connection near the property.This build:Catalog pages open in under a second from the edge network.
- Past salesToday:Last month's listing still outranks this month's in search.This build:Closed sales move to an archive while the new one takes the spotlight.
- Consignment inquiriesToday:A generic contact form for every kind of item, sorted by hand.This build:A short intake form routes straight into your CRM or inbox.
Signature diagram
How a bid increment ladder and a closing clock actually behave
An increment ladder sets how much a bid must rise at each price band, and a closing clock protects a lot from a last-second bid by extending it briefly when one lands late. Below is a fictional example lot showing both as a real diagram, the kind of explanation a bid registration page can give a first-time bidder before they ever place one.
+$5
Band 1
$0 to $99
+$25
Band 2
$100 to $499
+$100
Band 3
$500 to $1,999
+$250
Band 4
$2,000 to $9,999
+$500
Band 5
$10,000 and up
Example lot, illustrative only. A lot currently at $640 sits in Band 3, so the next valid bid is $740, one full $100 step up.
Closing clock, a fictional example lot
Soft-close example: a bid inside the last 2 minutes extends the clock back to 2:00, so a lot cannot close in the final seconds of a snipe. Your own house sets its own rules; this page only explains the concept.
Three ways to be found
What each option actually gets you before your next sale
The full comparison, row by row, is on the pricing page. Here is the short version.
A generic website builder
- A real domain and a homepage
- No catalog structure built for lots or sale types
- You maintain plugins, speed and updates yourself
A managed auction house website
- Sale calendar and catalog pages, built for this niche
- 90+ PageSpeed, hosting and weekly updates included
- 5 revisions a month, turned around in working days
Everything included
What is actually built into a GetAuctionWebsite site
Every plan carries a fast catalog, a sale calendar and managed hosting. See tier availability and full detail on the features page.
Who it is for
Built for the sale type you actually run
Scroll to see the six kinds of auction houses this build is written for, each with its own pages, pains and tool.
Estate and moving sale auctioneers
An estate and moving sale website earns its keep by publishing this week's sale the moment it is ready and by making the address, preview time and photos easy to find on a phone in the car.
See this buildFarm and heavy equipment auction houses
A farm and equipment auction website earns its keep by publishing spec details, hours and condition notes clearly enough that a buyer decides to travel or bid absentee before sale day.
See this buildAntique and fine art auction houses
An antique and fine art auction website earns its keep by giving a single significant lot the same care as a gallery listing: a clean photo, provenance notes and a clear way to bid or inquire.
See this buildBenefit and charity auction organizers
A benefit and charity auction website earns its keep in the weeks before a single event, when the job is ticket sales, sponsor recognition and getting bidders pre-registered so the night itself runs fast.
See this buildGovernment and municipal surplus auction houses
A government and municipal surplus auction website earns its keep by stating plainly who can bid, what documentation is required and how pickup works, before a buyer spends time on a lot they cannot actually claim.
See this buildIndustrial and business liquidation auctioneers
An industrial and business liquidation auction website earns its keep on a short timeline, when a plant closure or bankruptcy sale needs a catalog live and shared within days, not weeks.
See this build
Services
Every way we build for an auction house
Design, development, templates, search, redesign and multi-location, each with its own page. Pick a category to see what is inside.
- auction house website designA visual system for an auction house: lot photography that carries the page, a clear catalog grid, and a hero that says what sells here.
- estate sale company websiteA website built for a weekly estate sale schedule: fast catalog updates, mobile-first photos and a calendar that never looks stale.
- online bidding page designA registration and bid information page that explains your process plainly, so fewer first-time bidders drop off confused.
- government surplus auction websiteA public-facing surplus auction site with clear eligibility, asset detail and pickup information, built for a government or municipal seller.
- auction website developmentCustom-coded, edge-hosted development for an auction site: fast catalog pages, a sale calendar and hosting that scales on sale day.
- auction catalog page developmentThe build behind a lot catalog: categories, filtering, condition fields and a structure that scales from ten lots to two hundred.
- consignment auction websiteA consignment intake page and form that pre-qualifies sellers and routes inquiries straight into your CRM or inbox.
How it runs
From demo to a live site, in four steps
- 01
Book a demo
A 30-minute walk-through of a site built for your sale type, on your screen.
- 02
Onboarding form and call
Tell us your sale types, areas served and where inquiries should land. About 15 minutes.
- 03
We build your calendar and catalog
Your brand, sale calendar, catalog structure and registration page, built and reviewed.
- 04
Live in 7 days
Then 5 revisions a month and 2 or more researched articles a week, ongoing.
Pricing
Three plans, always three, never a hidden fourth tier
Every plan includes the sale calendar, catalog pages, hosting and revisions. $697 one-time build fee, invoiced only after your site is live.
Ring
The website, fully managed
$127/ month
plus $697 build fee, after launch
- Live in 7 days
- 2 researched articles a week
- 5 revisions a month
Block
Everything, plus the AI Engine
$267/ month + usage
plus $697 build fee, after launch
- Live in 10 days
- 2 researched articles a week
- 5 revisions a month
- The AI Engine
Rostrum
Everything, plus the Content Engine
$647/ month
plus $697 build fee, after launch
- Live in 15 days
- 3 researched articles a week
- 5 revisions a month
- The AI Engine
- The Content Engine
See the full 18-row comparison, objection handling and FAQ on the pricing page.
What clients tell us
The kind of outcome clients report
Our old site listed one sale at a time and it always looked out of date by Thursday. Now the calendar updates itself and the catalog loads fast from the truck stop before I even get to the barn.
Owner, weekly estate sale company
Moved from a social media page
Out-of-state bidders used to call and ask how absentee bidding worked every single week. That page answers it now, and the calls we do get are from people who already know what they are asking about.
Sale manager, farm and equipment auction house
Moved from a page-builder site
We needed a catalog live in days for a plant closure sale, not weeks. It went up on schedule and held up fine when the traffic came in the day before the sale.
Operations lead, industrial liquidation house
First website for a time-sensitive sale
Getting a real page for our most significant lots instead of one line in a long list changed how seriously collectors treated the listing.
Director, fine art auction house
Redesign of an existing site
Illustrative examples of the outcomes clients report. Verified reviews are added after launch.
Questions
Answers on the offer, before you ask
How long until my auction site is live?
7 days on Ring, 10 on Block while the AI agents are trained, and 15 on Rostrum with the Content Engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner your calendar and catalog pages are live.
Do you run the auction or the bidding platform itself?
No. We are a website design and management company, not an auctioneer, appraiser or bonding provider. We build the pages that publish your sales, explain your bidding and registration process and take consignment inquiries. Running the sale, taking bids, transferring title and anything requiring a license stays entirely with you.
Can the site handle a sale calendar with several sales a month?
Yes. The sale calendar and catalog page structure are built to be updated on a schedule rather than rebuilt each time. A new sale, a new catalog or an updated address is a normal revision request, turned around within your plan's working-day window.
What happens straight after I buy?
You fill in the onboarding form and submit it. It asks about your sale types, the areas you serve, your brand, your domain, where consignment and bidding inquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
What is the client portal?
It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, and message our team directly. Everything to do with your site, including a new week's catalog photos, runs through it, so nothing gets lost in an inbox.
Do we need to have our first sale ready before we sign up?
No. The site can launch with your sale calendar and a placeholder catalog while your first sale is still being assembled. Lots and dates are added as revisions once they are ready, which is exactly what the catalog page structure is built to handle.
Ready to fill the room before your next sale?
A live, 30-minute walk-through of the site you would get, built for your sale type. Plans from $127 a month, $697 build fee invoiced only after launch, live in 7 days.